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There are many misconceptions concerning the color of nicotine and what it means regarding quality and purity. Our customers often ask us about the coloring of the nicotine we sell. Don’t worry, the explanation is fairly simple.  

In "Analytical Determination of Nicotine and Related Compounds and their Metabolites" by J.W. Gorrod and P. Jacob III they state, "[...]Pure nicotine is a colorless liquid with a characteristic acrimonious odor.  On exposure to air and light, or even on standing in the dark in a sealed bottle, over time the colorless or pale yellow oily liquid becomes the brownish color of stored nicotine. Brown colored nicotine is as toxic as pure colorless or pale-yellow nicotine[...]"  

In its purest form, nicotine is naturally colorless. However, exposure to air and light will change its color over time. Opening a bottle of nicotine will immediately begin the oxidation process, and after a while you should notice the liquid transform into a yellow, rusty, or even pink shade. The color of nicotine is ultimately cosmetic and only suggests its age or exposure to air, light, and heat. Nicotine that has been bleached rather than distilled will be clear, but this has no bearing on its purity. Browse our selection of nicotine products and see for yourself! 

Bleached liquid appears to be clearer and is therefore is frequently mistaken as being more pure though the color has no effect on purity.